Author = Doaa Fathy Abdelgawad
| Number of Articles: 2 | ||
| 1 | The relationship between Perceptual Mapping and Marketing Effectiveness in Private Universities in Egypt | |
| Volume 3, Issue 4, December 2023, Page 79-105 | ||
| Noura Said Ghataty; Gamal Sayed Abdelaziz; Doaa Fathy Abdelgawad | ||
| 2 | Toward a cashless economy: Exploring Drivers of Mobile Wallets Adoption from Consumers’ and Service Providers’ Perspectives | |
| Volume 2, Issue 3, December 2022, Page 75-98 | ||
| Mohamed Yehia Elgazouly; Gamal Sayed AbdelAziz; Doaa Fathy Abdelgawad | ||
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