Number of Articles: 2 | ||
1 | The mediating role of both reducing customer anger and decreasing hatred of brands in the relationship between entrepreneurial marketing and the intention to re-deal with international fast-food restaurants in Egypt | |
Articles in Press, Accepted Manuscript , Available Online from 08 November 2023 | ||
Ahmed Bahrez; Huda El-Maghraby; Alaa Elnazer | ||
2 | The Impact of Women’s Representation in Advertising for Cosmetics on Purchase Decision Making in Mansoura City: A Cultural Perspective | |
Volume 44, Issue 2, March and April 2024, Page 263-280 | ||
Alaa Elnazer; Abd Elazeem Mohamed; Amira Abdelrahman; Ahmed Bahrez | ||