Author = Doaa Ayoub
| Number of Articles: 2 | ||
| 1 | The Effect of Greenwashing on Consumers’ Green Purchase Intentions | |
| Articles in Press, Accepted Manuscript , Available Online from 24 April 2024 | ||
| Doaa Ayoub; Renad Awad | ||
| 2 | The Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic | |
| Volume 44, Issue 1, January and February 2024, Page 339-348 | ||
| Sakar Khurshid; Doaa Ayoub; Wael Kortam | ||
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