EKB Journal Management System
Author = Ahmed Mohamed Emam Mohamed Omar
Number of Articles: 1

1

The attitudes homophily between influencers and customers and the intention to use the brand in social media marketing within the Tourism and Hospitality Industry: the role of trust

Volume 6, Issue 2, April 2024, Page 153-171
Tamer Ahmed Abdulaziz; Ahmed Mohamed Emam Mohamed Omar; Mohammad Mohammad Farrag; Walaa Moustafa Elwardany