EKB Journal Management System


1.	The Mediating Role of Brand Awareness in the Relationship between Social Media quality and Brand Image .An Applied Study on the Private Higher Education Institutions in Egypt
	Articles in Press, Accepted Manuscript , Available Online from 03 November 2022
	mona mussa
	View Article PDF 370.25 K

2.	The Impact of Using Modern Technologies on Brand Awareness in Quick Service Restaurants
	Articles in Press, Accepted Manuscript , Available Online from 15 June 2025
	sayed sherif sayed; mohamed Hany Bahey; Sameh Gamal Saad
	View Article

3.	The Relationship between the Use of Digital Social Platforms and Awareness of Counterfeit Products: A Study on Digital Store Customers in Saudi Arabia
	Articles in Press, Accepted Manuscript , Available Online from 24 September 2025
	Eman Hasnin
	View Article PDF 289.81 K

4.	The Relationship between The Artificial Intelligence Marketing Elements and Brand Equity in Online Mobile Shopping: The Mediating Role of Brand Awareness: Applied Study on Egyptian Mobile Shopping Users
	Volume 4, Issue 15, October 2025, Pages 967-1010
	Amany Atef Elbeheri; Wegdan Mahmoud Haggag
	View Article PDF 813.26 K

5.	The Impact of Guerrilla Marketing Strategies on Egyptian Consumer Perception of Brands
	Volume 8, Issue 2, July 2025, Pages 621-651
	فداء عبدالدايم; سارة كسوات; عبدالمنعم على; منار عبدالله
	View Article PDF 1.21 M

6.	The role of user-generated content (UGC) in enhancing digital marketing strategies to increase Brand Awareness
	Volume 15, Issue 4, July and August 2025, Pages 131-138
	Omnia Ezzeldeen Mohamed
	View Article PDF 796.15 K

7.	الاتجاهات الحديثة في بحوث التسويق الرقمي للعلامات التجارية: دراسة تحليلية من المستوى الثاني
	Volume 1, Issue 1, July 2025, Pages 127-228
	زينب صالح عبد الفضيل جاد
	View Article PDF 1.59 M

8.	The Effect of Brand Awareness on Consumer Purchase Intention "An Applied Study on Social Media Users in Egypt"
	Volume 4, Issue 14, July 2025, Pages 2059-2100
	pro.dr.Shawky Mohamed ElSubbaugh; Asmaa Ashraf Mohamed Rashad
	View Article PDF 742.71 K

9.	The Impact of Electronic Word of Mouth (E-WOM) on the Relationship between Brand Awareness and Customer Loyalty: Evidence from Egypt
	Volume 11, Issue 20, April 2025, Pages 579-623
	حسام الدين محمد; Walid Abouzeid; Yasser El-Tayeb
	View Article PDF 517.39 K

10.	تأثير أنشطة التسويق عبر وسائل التواصل الاجتماعي فى أداء العلامة التجارية: التوافق الذاتي كمتغير معدل ( بالتطبيق علي الحرف اليدوية المصرية)
	Volume 8, Issue 2, December 2024, Pages 27-47
	مريم سامى زكرى; سامح خيرى فياض; ميريل إبراهيم غالي
	View Article PDF 962.41 K

11.	Celebrate Branding: Brand Experience and Brand Trust Mediated by Brand Awareness
	Volume 15, Issue 4, October 2024, Pages 1297-1331
	Farah Yasin Farah Abdelkhair; Reda Abdelfattah Mohammad
	View Article PDF 678.64 K

12.	تأثير إستخدام الإعلان الإلكتروني عبر وسائل التواصل الإجتماعى على الوعى بالعلامة: دراسة ميدانية على عملاء شركات الإتصالات
	Volume 15, Issue 2, April 2024, Pages 2098-2135
	سالى رأفت جميل; جيهان عبد المنعم رجب
	View Article PDF 1.04 M

13.	تأثير إستخدام قادة الرأى على الوعى بالعلامة: دراسة ميدانية على عملاء شركات الإتصالات
	Volume 15, Issue 2, April 2024, Pages 2136-2171
	سالى رأفت جميل; جيهان عبد المنعم رجب
	View Article PDF 1.03 M

14.	توظيف أبعاد التسويق الحسي عبر شبكة الإنترنت وعلاقته بمستوى الوعي بالعلامة التجارية لدى المستهلك المصري - دراسة تطبيقية
	Volume 70, Issue 1, April 2024, Pages 693-744
	ميرنا أحمد
	View Article PDF 8.03 M

15.	The Impact of User-Generated Content on Brand Equity Dimensions and Purchase Intention of Egyptian Telecom Operators’ Subscribers
	Volume 4, Issue 1, March 2024, Pages 64-59
	Maya Yousry; May Fahmy
	View Article PDF 717.76 K

16.	The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels
	Volume 15, Issue 1, June 2023, Pages 53-71
	Sabreen Gaber Abd El-Jalil; Mahmoud Atito; Ahmed Rady; Walaa Mahmoud Fawy
	View Article PDF 933.26 K

17.	Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness”
	Volume 51, Issue 2, July 2021, Pages 591-620
	Mona H. Mussa; Marwa M. Ibrahim
	View Article PDF 517.38 K

18.	The Role of Supplementary Services in Enhancing Customer-Based Brand Equity: An Applied Study on Five Star Hotels in Cairo City
	Volume 9, Issue 1, June 2021, Pages 573-604
	Wageeh Nafei; Wessam Hemdan Ahmed EL-Horany
	View Article PDF 1.62 M

19.	الأبعاد الاتصالية لاستخدام منصات التواصل المجتمعى فى الحملات الإعلانية لإحياء تراث المارکة
	Volume 6, Issue 2, April 2021, Pages 1665-1684
	نانسى فخرى
	View Article PDF 1.69 M

20.	Radio Ads as a Strategic Offline Approach for Building Brand Awareness.
	Volume 1, Issue 2, June 2020, Pages 228-239
	Meral Ibrahim; Rania Nakhil; Dina Abboud
	View Article PDF 684.57 K

21.	التلعيب کآداة إبداعية لتسويق المقصد السياحى المصرى
	Volume 3, Issue 2, December 2019, Pages 53-74
	محمود العزب; محمود عبداللاه
	View Article PDF 1.43 M
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