EKB Journal Management System

Keywords = Women's purchasing decision

Number of Articles: 1

1		The role of pink marketing in women's purchasing decision-making concerning tourism products: “A field study on women–only tourist beaches in the northwest coast of Egypt”
	Volume 18, Issue 2, June 2020, Page 202-225
	Heba Abdel Kerim Youssef Zidan
	View Article \| PDF 1.54 MB \| View on SCiNiTO

The role of pink marketing in women's purchasing decision-making concerning tourism products: “A field study on women–only tourist beaches in the northwest coast of Egypt”