Keywords = Structural Equation Modeling (SEM)
| Number of Articles: 4 | ||
| 1 | The Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels | |
| Volume 21, Issue 2, December 2021, Page 206-232 | ||
| Yasser Ibrahim; Tamer M Abbas; Mohamed Ahmed Kamal | ||
| 2 | The Use of Electronic Customer Relationship Management (E-CRM) Features through Hotel’ Website to Enhance Customer Loyalty and Brand Image | |
| Volume 21, Issue 1, December 2021, Page 103-125 | ||
| Yasser Ibrahim; Tamer Abbas; Mohamed Kamal | ||
| 3 | The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry) | |
| Volume 57, Issue 4, September 2020, Page 87-119 | ||
| Samia El Sheikh; Yasser Tawfik Halim; Hosny Ibrahim Hamdy; Mohamed Adel Hamdy | ||
| 4 | The Relationship between Water Management, Operational Performance and Competitive Advantage in Egyptian Hotels | |
| Volume 6, Issue 1, 2020, Page 1-31 | ||
| Mohamed Abdelrady; Faten Hussien | ||
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