Keywords = Guerrilla marketing
| Number of Articles: 3 | ||
| 1 | The Impact of Adopting Guerrilla Marketing on Increasing the Market Share of EgyptAir Airlines | |
| Volume 21, Issue 2, December 2021, Page 113-128 | ||
| Ahmed Adel Hammad | ||
| 2 | أثر تسويق الجوريلا علي صورة المقصد السياحي | |
| Volume 4, Issue 2, December 2020, Page 1-23 | ||
| حسام أحمد; غادة خيرت; رضا أبوزيد | ||
| 3 | The Impact of Guerrilla Marketing Tactics on Egyptian Talk Shows’ Viewership: Testing a Celebrity Endorsement Moderating Role | |
| Volume 37, Issue 3, July 2019, Page 120-188 | ||
| Sherif Taher Mohammed Farid; Sara Abd-El Fattah Hammad | ||
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