EKB Journal Management System
Keywords = Consumer Behaviour
Number of Articles: 9

1

The Importance of Color in Marketing and Customer Behavior

Articles in Press, Accepted Manuscript , Available Online from 23 February 2024
Hasnaa S, Soliman; Menna A. Alkaramani; Iman G. Elbadwy; Zainab Alazab Awad; Mariam A. Eida; Ahmed G. Hassabo

2

«Decoding Buy Now, Pay Later in Egypt: A Dive into Adoption Drivers and Financial Behaviors» 

Volume 32, Issue 87, September 2023, Page 29-63
Islam Abdelbary

3

Evaluation of the Smartphones Characteristics Affecting the Brand Switching: Applied on the Egyptian Consumers

Volume 41, Issue 3, July 2023
سارة حماد

4

استراتيجيات الاتصال التسويقي ومستقبل صناعة المحتوى في الإعلان الرقمي

Volume 22, Issue 1, January 2023, Page 641-679
غادة سيف ثابت

5

What is Enough? The Impact of the Russia-Ukraine Crisis on Consumers' Panic-Buying Behaviour

Volume 2, Issue 3, December 2022, Page 29-46
Cherouk Amr Yassin

6

Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt)

Volume 2, Issue 1, March 2022, Page 16-34
hend Ahemd Nabih El-Sayed Nassef; Gamal Sayed Abd El-Aziz

7

تأثير الإعلانات التفاعلية على السلوک الشرائى للمستهلکين:

Volume 2018, Issue 63, April 2018, Page 687-729
وفاء صلاح عبد الرحمن

8

The Value of the Egyptian Tourism Destination as Perceived by Charter-Flights' Tourists : An Empirical Analysis on The European Tourists

Volume 2, Issue 1, June 2017, Page 57-80
Ahmed Muhammad Ragab

9

Tourists’ attitudes toward Eco- friendly flights

Volume 23, Issue 2, August 2016, Page 1-19