Keywords = advertising creative process
| Number of Articles: 1 | ||
| 1 | Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising | |
| Volume 2, العدد الثاني - الجزء الأول, February 2021, Page 75-116 | ||
| Hatem El Gohary; Antonius Raghubansie | ||
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