Keywords = Brand Recognition
| Number of Articles: 2 | ||
| 1 | The role of sonic logos in enhancing brand recall and recognition | |
| Volume 14, Issue 2, March and April 2024, Page 439-447 | ||
| Wesam M. Ayada; Doaa Ahmed Mostafa Ragab | ||
| 2 | Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness” | |
| Volume 51, Issue 2, July 2021, Page 591-620 | ||
| Mona H. Mussa; Marwa M. Ibrahim | ||
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