EKB Journal Management System

Keywords = Consumer Purchasing Decision

Number of Articles: 1

1		Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness”
	Volume 51, Issue 2, July 2021, Page 591-620
	Mona H. Mussa; Marwa M. Ibrahim
	View Article \| PDF 517.38 K \| View on SCiNiTO

Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness”