Keywords = Automobile industry
| Number of Articles: 2 | ||
| 1 | Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt) | |
| Volume 2, Issue 1, March 2022, Page 16-34 | ||
| hend Ahemd Nabih El-Sayed Nassef; Gamal Sayed Abd El-Aziz | ||
| 2 | The Impact of Marketing Mix on Purchase Decisions of Smart Automobile Industry in the Egyptian Context | |
| Volume 43, Issue 4, October 2021, Page 5-37 | ||
| نيفين محمد الصغير | ||
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