EKB Journal Management System
Keywords = Negative word of mouth
Number of Articles: 1

1

The impact of negative word of mouth and rumors on customer-brand relationship through the mediating effect of brand trust: Applied study on Egyptian laboratories

Volume 3, Issue 1, January 2022, Page 153-204
شريف طاهر محمد فريد; سارة عبد الفتاح حماد