Keywords = Viewership rate
| Number of Articles: 1 | ||
| 1 | The Impact of Guerrilla Marketing Tactics on Egyptian Talk Shows’ Viewership: Testing a Celebrity Endorsement Moderating Role | |
| Volume 37, Issue 3, July 2019, Page 120-188 | ||
| Sherif Taher Mohammed Farid; Sara Abd-El Fattah Hammad | ||
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