Number of Articles: 2 | ||
1 | The mediating role of electronic Word of Mouth (E-WOM) in testing the effect of celebrities on the consumer’s decision to Brand Switching: An applied study on YouTube app users in Mansoura city | |
Volume 4, Issue 2, July 2023, Page 771-826 | ||
Amira Ibrahim Abdelrahman; Ahmed Yousef Abdel Salam Bahrez; Alaa Abd Elkader Mohamed Elnazer | ||
2 | Evaluation of the Smartphones Characteristics Affecting the Brand Switching: Applied on the Egyptian Consumers | |
Volume 41, Issue 3, July 2023 | ||
سارة حماد | ||