EKB Journal Management System
Keywords = Green brand image
Number of Articles: 2

1

Do Price and Experience Matter? Perceptions of Egyptian Generation Z Towards Green Buying Behaviour

Volume 44, Issue 1, March 2024, Page 80-116
Zeinab Amin El-Sayed Khayal; Sara Mohamed Abdelaziz El-Menawy

2

A Proposed Model of the Impact of Green Image on Green Loyalty: Application on Natural Cosmetics in Egypt

Volume 52, Issue 4, December 2022, Page 421-456
Doaa Ayoub; Madiha Metawie