Keywords = Electronic Word of Mouth (E
| Number of Articles: 1 | ||
| 1 | The mediating role of electronic Word of Mouth (E-WOM) in testing the effect of celebrities on the consumer’s decision to Brand Switching: An applied study on YouTube app users in Mansoura city | |
| Volume 4, Issue 2, July 2023, Page 771-826 | ||
| Amira Ibrahim Abdelrahman; Ahmed Yousef Abdel Salam Bahrez; Alaa Abd Elkader Mohamed Elnazer | ||
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