EKB Journal Management System
Keywords = Electronic Word-of-Mouth (eWOM)
Number of Articles: 1

1

Examining the Impact of Social Media Advertising on Online Shopping Behavior: An Empirical Study on Egyptian Millennials

Volume 53, Issue 2, April 2024, Page 243-292
Yosra Salah Rezk Abdelrehim; Ahmed Moussa Elsamadicy,; Cherine Soliman,