Keywords = Electronic Customer Relationship Management (E-CRM)
| Number of Articles: 2 | ||
| 1 | The Impact of Organizational Factors on Electronic Customer Relationship Management (E-CRM) Success Implementation in the Egyptian Hotels | |
| Volume 6, Issue 2, November 2023, Page 167-189 | ||
| Ahmed Rabea Ibrahim; Margret El Noby Aziz; Tamer Mohamed Abbas | ||
| 2 | The Impact of Technology Acceptance on the Effectiveness of the Electronic Customer Relationship Management in Hospitality and Tourism industry: The Mediating Role of Employees’ Satisfaction | |
| Volume 8, Issue 1, 2022, Page 36-62 | ||
| Ahmed Hasanein; Jermien Hussein Abd El-Kafy | ||
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