Keywords = Ethical practices of controversial marketing strategy
| Number of Articles: 1 | ||
| 1 | Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis | |
| Volume 5, Issue 1, January 2024, Page 761-803 | ||
| Sherif Taher Mohammed Farid; Sara Abd-El Fatah Hammad | ||
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