EKB Journal Management System
Keywords = online impulsive buying behavior
Number of Articles: 1


Mediation and Moderation Model of the Relationship between Live Streaming Promotion and Online Impulsive Buying Behavior An Empirical Study on Egyptian Fashion Wear Customers

Volume 5, Issue 2, July 2024, Page 869-912
أمنية عبد العظيم عبد الحليم هلال