EKB Journal Management System

Keywords = marketing effectiveness

Number of Articles: 5

1		The relationship between Perceptual Mapping and Marketing Effectiveness in Private Universities in Egypt
	Volume 3, Issue 4, December 2023, Page 79-105
	Noura Said Ghataty; Gamal Sayed Abdelaziz; Doaa Fathy Abdelgawad
	View Article \| PDF 522.2 K \| View on SCiNiTO

2		Investigating the impact of marketing audit on marketing effectiveness: An application on manufacturing companies in Egypt
	Volume 14, Issue 4, October 2023, Page 260-302
	Elsayed Mansour Elkafrawi; Ahmed Moussa ElSamadicy; Hazem Rasheed Gaber; Karim Mohamed Solima
	View Article \| PDF 595.18 K \| View on SCiNiTO

3		الدور الوسيط لتجارب العملاء في العلاقة بين إدارة علاقات العملاء الالكترونية والفاعلية التسويقية دراسة تطبيقية على عملاء الشركة المصرية للاتصالات في جمهورية مصر العربية
	Volume 2, Issue 4, October 2023, Page 981-1024
	مجدي عبد الحميد غريب الكبير
	View Article \| PDF 1.27 MB \| View on SCiNiTO

4		“Studying the relationship between Perceptual Mapping and Marketing Effectiveness”
	Volume 14, Issue 1, January 2023, Page 443-471
	Noura Said Ghataty; Gamal Sayed Abdelaziz; Doaa Fathy Abdelgawad
	View Article \| PDF 626.79 K \| View on SCiNiTO

5		The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies
	Volume 41, Issue 1, March 2021, Page 345-368
	Eman Wadie Abdel Halim
	View Article \| PDF 471.51 K \| View on SCiNiTO

The relationship between Perceptual Mapping and Marketing Effectiveness in Private Universities in Egypt

Investigating the impact of marketing audit on marketing effectiveness: An application on manufacturing companies in Egypt

“Studying the relationship between Perceptual Mapping and Marketing Effectiveness”

The Relationship between Emotional Intelligence and Marketing Effectiveness and its Impact on Market Spread (Loyalty, Product Positioning and Mental Image) For Multi-national Companies