Keywords = local product
| Number of Articles: 2 | ||
| 1 | The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing | |
| Volume 15, Issue 2, 2018, Page 29-42 | ||
| جالا مرسي، هالة هلالي، نرمين عبد الحميد | ||
| 2 | Evaluating the Competition Environment between the Global Chain Quick Service Restaurants and the Local Egyptian Quick Service Restaurants in Egypt | |
| Volume 11, Issue 3 (Special Issue), February 2017, Page 208-221 | ||
| Mohamed Abdelgawwad | ||
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