EKB Journal Management System
1.

Health-awareness of Saudi Consumers and its Mediating Impact on The Effect of Marketing Mix Strategy on Purchasing Food Online during COVID-19

Volume 45, Issue 4, July and August 2025, Pages 431-444
LAYLA ALSHEIKH; Dalal ALSHEIKH
2.

Marketing Strategy of Processed Fishery Products at Otak-Otak Selaras Legendaris MSMEs in Bandung City, Indonesia

Volume 29, Issue 4, July and August 2025, Pages 1987-2002
Gumilar et al.
3.

The Effect of Applying Marketing Strategies on Achieving a Competitive Advantages with Applied on some Egyptian Hotels

Volume 28, Issue 2, June 2025, Pages 372-397
Mohamed Magdy Mohamed Soliman; Ahmed Mohamed Emam; Mohamed Sayed Ahmed Elzoghbi
4.

Determinants of creativity in marketing strategy: A Comparative Study Across Nine Arab Markets

Volume 3, Issue 1, January 2025, Pages 459-500
Hossam Elden Fathy Mohamed; Walid Walid Abu Bakr Abu Zaid; Yasser El-Tayeb
5.

The Importance of Color in Marketing and Customer Behavior

Volume 21, Issue 2, December 2024, Pages 407-418
Hasnaa S, Soliman; Menna A. Alkaramani; Iman G. Elbadwy; Zainab Alazab Awad; Mariam A. Eida; Ahmed G. Hassabo
6.

استخدام استراتيجية التسويق القصصي في دعم مقاطع فيديو البشر الرقميين المؤثرين خارج ظاهرة الوادي الغريب- دراسة تحليلية

Volume 72, Issue 3, October 2024, Pages 1437-1496
نهله زيدان الحوراني
7.

تحليل أنماط الشخصية للمستهلك باستخدام الإنياجرام لتحفيز التسويق الاستراتيجي لشركات الأثاث

Volume 8, Issue 10, November 2023, Pages 533-553
منال يوسف; علا محمد سمير; سلوي عبدالباري
8.

Investigating the impact of marketing audit on marketing effectiveness: An application on manufacturing companies in Egypt

Volume 14, Issue 4, October 2023, Pages 1836-1878
Elsayed Mansour Elkafrawi; Ahmed Moussa ElSamadicy; Hazem Rasheed Gaber; Karim Mohamed Solima
9.

The Design of a Strategy for Applying Content Marketing In Fashion Brands

Volume 13, Issue 4, July and August 2023, Pages 259-269
Dina Fawzy Mohamed
10.

Using SWOT Analysis for Handicraft Marketing: New Opportunities and Future Challenges – A Field Study on the Khan El-Khalili and Fustat Markets

Volume 1, Issue 1, July 2023
waleed zakaria abo bakr
11.

The role of viral advertising in increasing market penetration and building consumer awareness of products and brands

Volume 12, Issue 1, January and February 2022, Pages 283-297
Nevin Mohamed Ahmed Al-Refai
12.

THE IMPACT OF COVID-19 PANDEMIC ON MARKETING PHILOSOPHY

Volume 4, Issue 1, April 2021, Pages 36-43
Ahmed E. Kamel
13.

دور استراتيجيات التسويق السياحي في تطوير أداء الشرکات السياحية في الغردقة

Volume 13, Issue 3, December 2016, Pages 91-108
Mohamed Hafiz; Eslam algammal; Nermin Abu Zeid
14.

Towards Devising a Marketing Strategy to Stimulate Demand on the Egyptian Riviera Project (Taba/Nuweiba region)

Volume 6, Issue 2, 2009, Pages 59-74
Rania Mostafa Abd El Rahman