The Competitive ability in the design of printed upholstery fabrics as a small scale enterprise for the enhancement the Egyptian economy | ||||
| International Design Journal | ||||
| Article 2, Volume 5, Issue 2 - Serial Number 14, April 2015, Page 273-282 PDF (1.24 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2015.101397 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Hoda Ahmed Ragab Abdel Rahman | ||||
| Assistant Professor, Department of Textile Printing, Dyeing, and Finishing - Faculty of Applied Arts - Helwan University | ||||
| Abstract | ||||
| Prayer rugs, known as "pocket prayer rugs", are considered one of the types of printed furnishings that invaded the Egyptian market and are produced in several places in the world with the lack of the product in the Arab Republic of Egypt, although this product is suitable as a small industry based on low-cost raw materials and economic implementation possibilities This, in addition to the small size of the capital, and the ease of training young workers on it. The research problem stems from the need for small projects for printed products that are able to compete in the local market to confront importers, in addition to the lack of standards by which to achieve excellence for small projects in the field of designing printed furniture. The research aims to set standards for designing a pocket prayer rug so that it achieves functional and aesthetic goals through a model for a small project that is competitive and based on local raw materials and economic implementation possibilities and has not been discussed in the Arab Republic of Egypt before. This goal is based on the assumption that providing standards for pocket prayer rugs designs can achieve functional and aesthetic goals to produce a distinct product that is competitive through a small project based on local materials and using simple technology. The study used the descriptive analytical method, through which a descriptive study of both small industries and competitiveness, and an analytical technical study of prayer rugs in the Islamic era and pocket prayer rugs printed in the local market. A number of design experiments were also conducted, inspired by the aesthetic features of Islamic prayer rugs, which are suitable for pocket prayer rugs. The study concluded that the economic feasibility of the pocket prayer rug is determined according to the criteria of economic efficiency of the product on two main factors which are design excellence, which depends on organizing relationships between formal vocabulary on the design surface using multiple methods in the distribution of design elements to achieve diversity and unity in design in addition to the efficiency of the material that depends The material must be matched to achieve the most cost-effective method | ||||
| Keywords | ||||
| Competitiveness; design; printed upholstery fabrics; small scale enterprise; Egyptian economy | ||||
|
Statistics Article View: 275 PDF Download: 238 |
||||
