Impact of Gamification in Human Behavior Modification Through Fun Design | ||||
| International Design Journal | ||||
| Article 17, Volume 5, Issue 1 - Serial Number 13, January 2015, Page 173-180 PDF (560.75 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2015.101968 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| George Wagih Aziz | ||||
| Assistant Professor - Department of Industrial Design - Faculty of Applied Arts - Helwan University - Egypt | ||||
| Abstract | ||||
| The human being in general wants to obtain enjoyment as much as possible in his life, but many of the daily tasks and activities that he interacts with are not enjoyable and may in most cases carry a feeling of boredom which may affect human behavior, so the research imposed that gamification techniques through the design of fun design contribute to changing This feeling of boredom and the modification of the resulting behavior (and may be undesirable behavior) and making activities more enjoyable by making their features bear the characteristics of play, and sometimes rewards are added to them, such as giving our children gifts when obtaining high marks in the tests. Over the course of two months, he presented the concept of design pleasure, the theory of pleasure and the importance of using play techniques in design through the presentation of videos and a discussion of students of industrial design students to try to transfer this knowledge to students, to use the design of fun for the activities that need it. The problem of the study focused on finding mechanisms to modify human behavior through design and change behavior in a positive way, which could be formulated in the question "Does design contribute to modifying human behavior in the positive direction?", So the aim of the research was to uncover the relationship between pleasure design and behavior modification through techniques Play through fun design ideas for some activities that the user interacts with. The research adopted the inductive method. The results of the study indicate that there is a relationship between the design of pleasure and the change of human behavior, where we find the user attracted to new stimuli effectively, therefore the incentive and the formulated motivation in the design provided by the change of behavior in a simple way because it addresses the feelings that are affected quickly and affect the behavior resulting from your user has proven However, the individuals ’superior needs are focused on the feeling of self-realization, which is evident in the concept of playing techniques that bear the concept of motivation or motivation that the user tries to achieve to place himself in the higher position. The study reached a model (pleasure design & behavior modification for the user) that is consistent with the concepts of the stages of playing techniques that prevail among designers in the world, but in proportion to design strategies, especially pleasure design, so that the designer can control his tools during the development of designs that bear the quality of pleasure. | ||||
| Keywords | ||||
| Gamification; Fun Design; Fun Theory; Human Behavior; Behavior Modification | ||||
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