STUDYING FACTORS OF SPREAD ETHNIC RESTAURANTS: A FIELD STUDY ON SYRIAN RESTAURANTS IN DAMIETTA AND MANSOURA CITIES
Ebrahim, R., Saad, S., Aros, S. (2019). STUDYING FACTORS OF SPREAD ETHNIC RESTAURANTS: A FIELD STUDY ON SYRIAN RESTAURANTS IN DAMIETTA AND MANSOURA CITIES. EKB Journal Management System, 6(6), 2-31. doi: 10.21608/mkaf.2019.107014
Reda Asaad Ebrahim; Sherif Gamal Saad; Salah Abd el hamed Aros. "STUDYING FACTORS OF SPREAD ETHNIC RESTAURANTS: A FIELD STUDY ON SYRIAN RESTAURANTS IN DAMIETTA AND MANSOURA CITIES". EKB Journal Management System, 6, 6, 2019, 2-31. doi: 10.21608/mkaf.2019.107014
Ebrahim, R., Saad, S., Aros, S. (2019). 'STUDYING FACTORS OF SPREAD ETHNIC RESTAURANTS: A FIELD STUDY ON SYRIAN RESTAURANTS IN DAMIETTA AND MANSOURA CITIES', EKB Journal Management System, 6(6), pp. 2-31. doi: 10.21608/mkaf.2019.107014
Ebrahim, R., Saad, S., Aros, S. STUDYING FACTORS OF SPREAD ETHNIC RESTAURANTS: A FIELD STUDY ON SYRIAN RESTAURANTS IN DAMIETTA AND MANSOURA CITIES. EKB Journal Management System, 2019; 6(6): 2-31. doi: 10.21608/mkaf.2019.107014

STUDYING FACTORS OF SPREAD ETHNIC RESTAURANTS: A FIELD STUDY ON SYRIAN RESTAURANTS IN DAMIETTA AND MANSOURA CITIES

مجلة کلية السياحة والفنادق. جامعة المنصورة
Article 8, Volume 6, Issue 6, December 2019, Page 2-31  XML PDF (681.38 K)
Document Type: المقالة الأصلية
DOI: 10.21608/mkaf.2019.107014
View on SCiNiTO View on SCiNiTO
Authors
Reda Asaad Ebrahim1; Sherif Gamal Saad2; Salah Abd el hamed Aros3
1Faculty of Tourism and Hotels – Mansoura University
2Faculty of Tourism and Hotels – Mansoura University
3Faculty of Tourism and Hotels – Sadat University
Abstract
 
This study was designed to investigate the factors of spread ethnic restaurants and focuses on knowing reasons for Syrian restaurants success in Egypt. In order to achieve this aim, a questionnaire form was developed and directed to a random sample of Syrian restaurants customers. A total of 450 questionnaires were distributed; only 403 forms (89.6%) were valid. The results indicated that the customers are satisfied from Syrian restaurants. significant effect on 0.05 degree for Factors affecting on spread Syrian restaurants on spread Syrian restaurants in Egypt . Factors ranked as follow:
1.       Food Variation
2.       Food Quality
3.       Restaurant Atmosphere
4.       Service Quality
5.       Food Price
6.       Restaurant Location.
 
Keywords
Ethnic food; Syrian restaurants; Restaurants customer
References
Agarwal, R., & Dahm, M. (2015). Success Factors in Independent Ethnic Restaurants. Journal of Foodservice Business Research, 18(1), 20-33.

  • Chen (2014), “A qualitative case study of restaurant success in Auckland, New Zealand, Beverly (Shih-Yun), degree of Master in International Hospitality Management, School of Hospitality and Tourism
  • Corapi, A. (2010). The 10 Healthiest ethnic cuisines. http://edition.cnn.com/2010/HEALTH/08/25/healthiest.ethnic.cuisines/ - Accessed 10 January 2018
  • Dobiášová K. (2016), " LEVEL OF FOOD SECURITY OF SYRIAN REFUGEES IN TURKEY" , Bachelor thesis, Mendel University in Brno.
  • Girardelli D. (2004). Commodified identities: the myth of Italian food in the United States. J Comm Inq 28:307–24.
  • Huliyeti H, Marchesini S, Canavari M. (2008). Chinese distribution practitioners’ attitudes towards Italian quality foods. J Chinese Econ Foreign Trade Studies 1:214–31.
  • Jang, S., Ha, A., & Silkes, C. (2009). Perceived attributes of  asian foods: From the perspective of the American customers. International Journal of Hospitality Management, 28(1), 63-70.
  • Jang, S., Ha, J., & Park, K. (2012). Effects of ethnic authenticity: Investigating Korean restaurant customers in the U.S. International Journal of Hospitality Management, 31(3), 990- 1003.
  • Kuhn E., Haselmair R., Pirker H., and Vogl C. R., (2018), " The role of ethnic tourism in the food knowledge tradition of Tyrolean migrants in Treze Tílias, SC, Brazil", Journal of Ethnobiology and Ethnomedicine, 14- 26
  • Kwon DY. (2015) What is ethnic food? J Ethn Foods;2:1.
  • Lee J. (2012). Investigation of ethnic food safety: microbiological and consumer behavioral approach [PhD dissertation]. Columbia, Mo.: Univ. of Missouri. p 157.
  • Mamalis, S. (2009). Critical success factors of the food service industry. Journal of International Food & Agribusiness Marketing, 21(2-3), 191–206.
  • McGovern,      B.      (2011).        Korean        food  shows          potential      to       globalize     in       Australia. http://english.yonhapnews.co.kr/n_feature/2011/03/16/10/4901000000AEN20110316007000 315F.HTML -Viewed 25 March 2012
  • Mintel. (2010). Ethnic foods – US – September 2009. London: Mintel Group Ltd. p 4.
  • Mintel. (2012). Ethnic restaurants – US – March 2012. London: Mintel Group Ltd. p 2
  • Po LG. (2007). A food inspector’s guide to ethnic foods in Michigan. Michigan State Univ. p 10.
  • Power, D. (2005). The making of a bestseller: Success restaurant stories. Chicago: Kaplan Publishing.
  • . SFG Syrian food  Guide (2014) " Syrian food and cultural profile: dietetic consultation guide" [Online], Available at: https://metrosouth.health.qld.gov.au/sites/default/files/content/dietetic_profile_syria.pdf Accessed 11 November, 2017
  • Strickland P. (2008), " ETHNIC RESTAURANTS IN AUSTRALIA. DEFINING THEIR ROLE IN SMALL BUSINESS", online
  • Sumi I., and KyoungJin K. S., (2016) 'Exploring the value of an ethnic restaurant experience: a consumer perspective towards Korean restaurants' Tourism Recreation Research, vol. 41, no. 2, pp. 199-212
  • Tsai, C-T. & Lu, P-H (2012). Authentic dining experiences in ethnic theme restaurants. International     Journal        of      Hospitality   Management.,       31(1),          304-306.
  • Verbeke W, Lo´pez GP. (2005). Ethnic food attitudes and behaviour among Belgians and Hispanics living in Belgium. Brit Food J 107:823–40.
  • Zahari MS, Kamaruddin MS, Kutut MZ and Langgat J (2011). The level of alteration of ethics native food: (A Case of Sarawak, Malaysia). Int J Human Soc Sci;1: 137e44.
 

Statistics
Article View: 166
PDF Download: 191