تأثير استخدام تطبيقات الهاتف الجوال على علاقة العملاء بالبراند

1. Eunice Kim, Jhih Syuan Lyn, Yongjun
Sung, (2013), To App Or Not to App:
engaging consumers via branded
Journal of Applied Art and Science - International Periodical Scientific Peer Reviewed - Issued By Faculty of Applied Arts - Damietta Univ. - Egypt
105
mobile apps, Journal of interactive
advertising, American academy of
advertising, USA.
2. Laura Elaine Furr, (2010), Consumer
Opinions on Branded Mobile
Applications, Master of Arts, Faculty of
the Graduate School, The University of
Texas, Austin.
3. Mathilde Vaddé, 2010, Branded smart
phone applications: an efficient
marketing strategy, Master of Arts in
Media and Communication Studies,
Stockholm University, Sweden.
4. Parisa Mahyari, (2013), Luxury Brand
Identity: The Influence of Mobile
Digital Technology, Doctor of
Philosophy, School of Advertising,
Marketing and Public Relations,
Queensland University of Technology,
Australia
5. Steven Bellman, Robert F. Potter, Shiree
Treleaven-Hassard, Jennifer A. Robinson
a & Duane Varan, (2011), The
Effectiveness of Branded Mobile Phone
Apps, Journal of Interactive Marketing,
Indiana University, United States.
المقالات المنشورة على شبکة الانترنت:
6. Carsten Sørensen, (2014), The M-U-S-T
mix strategy for branded mobile
Applications, from
http://www.stuff.carstensorensen.com/IC
MB2014/2-DiscussionPapers/26.pdf,
(22/10/2014).
7. Mary Ann Keeling, (2013), Boost Your
Customers Loyalty With Apps, from
http://www.small
businesscan.com/boost-your-customersloyalty-
with-apps/, (4/12/2014).
8. Pamela Parker, (2014), How Mobile Apps
Can Nurture Brand Loyalty, from
http://marketingland.com/mobile-apps-cannurture-
brand-loyalty-stories-sxsw-76342,
(9/12/2014).
المواقع الالکترونیة:
9. http://www.appshots.net/app_directory/vi
ew_app/406640783, (3/1/2015).
10. http://www.donateaphoto.com,
(10/12/2014).
11. https://itunes.apple.com/us/app/colgatedental
advisor/id507130123?mt=8,
(22/10/2014).
12. https://itunes.apple.com/us/app/dominospizza-
hero/id480021780?mt=8,
(23/10/2014).
13. https://itunes.apple.com/us/app/dominospizza-
usa/id436491861?mt=8, (9/1/2015).
14. https://itunes.apple.com/us/app/donate-aphoto/
id620919587?ls=1&mt=8,
(10/12/2014).
15. https://itunes.apple.com/us/app/ikeacatalog/
id386592716?mt=8, (3/1/2015).
16. https://itunes.apple.com/us/app/showtimesync-
second-screen/id462311198?mt=8,
(10/12/2014).
17. https://itunes.apple.com/en/app/uniqlooks
/id423961395?mt=8, (1/1/2015).
18. https://play.google.com/store/apps/details
?id=com.ikea.catalogue.android&hl=en,
(1/1/2015).
19. https://play.google.com/store/apps/details
?id=com.loreal.colorgenius.en,
(22/10/2014).
20. https://play.google.com/store/apps/details
?id=com.virginaustralia.flightspecials&hl
=en, (4/12/2014).
21. http://www.sho.com/sho/sho-sync/home,
(9/12/2014).
22. http://uniqlooks.uniqlo.com/iphone.html,
(29/12/2014).
23. https://www.youtube.com/watch?v=QzW
EeOoFMfU, (22/10/2014).
24. https://www.youtube.com/watch?v=wVru
WqZftKw, (3/1/2015).