Factors affecting quality culture in Al Ahsa’ Hotels | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 12, Volume 18, Issue 3 - Serial Number 42, June 2020, Page 210-223 PDF (604.47 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2020.40073.1063 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Khaled A. Al Falah 
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| Assistant Professor, Department of Management, School of Business, King Faisal University. | ||||
| Abstract | ||||
| Quality movement emerged as revolutionary approach and philosophy in management which continuously search for needs and requirements of customers and try to incorporate them in organization systems, policies and procedures on an ongoing basis. Therefore, many companies around the world adopt the techniques and principles of that momentum. However, there is a dearth of knowledge regarding requirements of such direction in developing countries such as Saudi Arabia. The majority of research done in this area was conducted in different areas of the world, especially western countries. Little empirical research was done in developing countries that investigate the requirements to enhance the culture base for the quality to grow. Accordingly, this study tries to tackle this issue by investigating the existence of seven requirements of Total quality management adoption in the hotel industry in Saudi Arabia. To achieve its objectives, the study utilized a survey among mangers in selected five star hotels in the eastern region in Saudi Arabia. Results revealed that quality awareness is high in the selected hotels. Moreover, there are high levels of top management commitment to quality and focus on satisfying customer needs of the services provided by the hotels. The results obtained from this study have implications for managers and researchers. | ||||
| Keywords | ||||
| Hotel industry; Total Quality Management; Quality Management; Service Sector; Hospitality management; Saudi Arabia | ||||
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