the Change from Data Warehousing to Business Intelligence : The Concept of Data Sources ' Dynamicity | ||||
| المجلة العلمية للدراسات التجارية والبيئية | ||||
| Article 10, Volume 11, العدد الثانى الجزء الثانى, October 2020, Page 1067-1097 PDF (1.07 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jces.2020.119559 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Reham Moustafa Essa* | ||||
| Abstract | ||||
| The capacity to collate data and present information efficiently in real time and the ability to make it readily accessible to everyone has been a major catalyst for many organizations to embrace globalization and improve productivity . Companies are requiring more regular in - depth analytical review of the data within their repositories to have a better understanding of their business environment and competitiveness capability . The ability to generate valuable insights based on business data is termed business intelligence . The approaches to generate these insights are commonly the function of business analytics . Business analytics is the use of analysis techniques and decision rules to provide business users with critical insights of | ||||
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