the Change from Data Warehousing to Business Intelligence : The Concept of Data Sources ' Dynamicity | ||||
المجلة العلمية للدراسات التجارية والبيئية | ||||
Article 10, Volume 11, العدد الثانى الجزء الثانى, October 2020, Page 1067-1097 PDF (1.07 MB) | ||||
Document Type: المقالة الأصلية | ||||
DOI: 10.21608/jces.2020.119559 | ||||
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Author | ||||
Reham Moustafa Essa* | ||||
Abstract | ||||
The capacity to collate data and present information efficiently in real time and the ability to make it readily accessible to everyone has been a major catalyst for many organizations to embrace globalization and improve productivity . Companies are requiring more regular in - depth analytical review of the data within their repositories to have a better understanding of their business environment and competitiveness capability . The ability to generate valuable insights based on business data is termed business intelligence . The approaches to generate these insights are commonly the function of business analytics . Business analytics is the use of analysis techniques and decision rules to provide business users with critical insights of | ||||
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