The Effect of Shelf Space Positions on Perceived Brand's price and Quality: an Empirical Study on COOP & Al Makhazen Stores in Lebanon | ||||
| التجارة والتمويل | ||||
| Article 9, Volume 33, Issue 4, December 2013, Page 33-97 PDF (2.37 MB) | ||||
| DOI: 10.21608/caf.2013.128129 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Nabeela Abbas | ||||
| Alexandria University | ||||
| Abstract | ||||
| The aim of the current study is to investigate the preference of shelf space positions, with regard to two orientations (Vertical and Horizontal), as well as, investigating, the effect of shelf space position on the inferences of Brand's price and quality. This is tackled from the perspective of three groups of respondents (operations & commercial department managers, customer and store managers) | ||||
| Keywords | ||||
| planogram؛ shelf space positions؛ Vertical؛ Horizontal; price; quality | ||||
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