Design Research as competitive advantage in product design | ||||
| International Design Journal | ||||
| Article 21, Volume 11, Issue 1 - Serial Number 34, January and February 2021, Page 207-221 PDF (1.71 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2021.132963 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Gamal Al-Sayed Al-Ahwal1; Alshimaa Sabry Mohamed Abdel Salam2; Samaa Ahmed Waheed3 | ||||
| 1Professor of Design , Department of Metal Products and jewelry, Faculty of Applied Arts, Helwan University, | ||||
| 2Head of Design Dept, 6th of October for Micro Alphapack | ||||
| 3Metal Products and Jewelry Department, Faculty of Applied Arts, Helwan University | ||||
| Abstract | ||||
| In product design many fields overlap, starting from design ،ending with marketing, so the designer must be aware of the needs and desires of the consumer and the market in order for him to be able, through his design, to meet and satisfy them, Despite the utmost importance of research related to the design process, the companies benefit of them, as a tool for marketing research and product design development is very limited. Objectives: Access to the most efficient methods in preparing design research to achieve a competitive advantages for products. Importance: The design process is a set of stages that alternate and integrate with each other to achieve design goals, which is to achieve new and innovative design solutions for products whose primary goal is to meet the needs and desires of the user and thus obtain the best possible treatment for the product. It is worth noting that the design activity is not a stand-alone field. It is the product of the overlap of many different fields of manufacturing, marketing and other areas that affect and are affected by the product design process, and with the beginning of the 4th industrial revolution and in the presence of advanced production processes, multiple markets and competitiveness, the strong products that compete in terms of design varied Or the material, the implementation, or the idea and the competitiveness increases between companies to meet the needs of the user with the best quality and best service, and this is can be only done through marketing operations and studying the user's behavior and desires, one of the most important roles of the product designer is to give the real value to design research and present it well and Convincing the specialists in the design process in line with the needs of the consumer and addresses his emotions, which results in the product taking its appropriate share in the market. The researcher assumes that design research has an essential role in achieving a competitive advantage for a product. Also, it assumes that Expanding research methods by making use of the Internet, social networking sites, state statistics and field studies and that Product characteristics can be highlighted and clarified through design research. | ||||
| Keywords | ||||
| Design Research; Competitive Advantage; Product Design | ||||
| References | ||||
|
1. Ahmed Farghali Mohamed Hassan , Methods of qualifying industrial products to obtain competitive advantages , Academic Library, January 2000
2. Amani Waheed Selim, General Design, Publisher: Dr. Mohamed Ezzat Saad, Egypt, 2018
3. Jalal Abdel Khalek, Working with Individual Cases, Alexandria, Al-Ketab Al-Gamie Al-Hadith Books, 2001
4. Khalil Ismail Abdul Hussein Al-Khafaji, The Impact of Leadership Style on Achieving Total Quality and Competitive Advantage at Ibn Al-Nafis Hospital and Al-Rahebat Hospital, PhD thesis in Industrial Management, St. Clements International University, 2010
5. Ammar Buhoush and Mohamed Mahmoud, Scientific Research Methods and Research Preparation Methods, University Publications Office, Algeria 1995
6. Gharib Mohamed Syed Ahmed. Design and implementation of social research, University Knowledge House, Alexandria, Egypt, 1982
7. Abdul Hakim Abdullah Al-Nsour, The Competitive Performance of Jordanian Pharmaceutical Companies in Light of Economic Openness, unpublished PhD thesis, Faculty of Economics, Tishreen University, Lattakia, 2009
8. Abdel Salam Abu Qahf, Marketing, An Applied Introduction, New University House, Alexandria, Egypt, 2002
9. Fariha Linda , Market Study, Faculty of Economic, Commercial and Management Sciences, Department of Commercial Sciences, People's Democratic Republic of Algeria, 2015
10. Faisal Muhammad bin Mutlaq Al-Khanfari Al-Qahtani, Strategic Management to Improve the Competitiveness of Companies According to Standards of Strategic Performance and Total Quality Management, MBA Thesis, Specialization in Corporate Management, UK, British International University, 2010,
11. The General Organization for Technical Education and Training, Product Presentation Skills, Saudi Arabia, 2006
12. Muhammad Ibrahim Obeidat, Marketing Strategy: A Behavioral Approach, Dar Wael for Publishing and Distribution, Amman, Jordan, third edition, 2002
13. Muhammad Farid Al-Sahn (Doctor), Marketing: Concepts and Strategies, University House, Alexandria, 1998
14. Moussaoui Najib, Consumer Behavior Study, BA thesis, Faculty of Economics and Management Sciences, University of Algiers, Algeria, 2007
15. Nabil Morsi Khalil, "The Competitive Advantage in Business", Alexandria Center, Egypt, 1998,
16. Nuri Mounir, The Importance of the Arab Competitive Advantage to keep pace with economic globalization, an international forum on effectiveness in the economic enterprise, Mohamed Boudiaf University, M'sila, Algeria, 2001.
17. Walid Hilali , General foundations for building competitive advantages and their role in creating value , a case study of the Algerian mobile phone company mobilis, Master's thesis, majoring in commercial sciences , Mohamed Boudiaf University , M'sila 2008,2009
18. Alex Osterwalder, Yves Pigneur, Greg Bernada, Alan Smith, Value Proposition Design: How to Create Products and Services Customer Wants, John Willy & Sons, United States of America, 2014
19. Anil K. Gupta, Vijay Govindarajan, Peter Roche, Converting Global Presence into Global Competitive Advantage and Excutive Commentary, The Academy of Excutive Management 1993,2005, Vol.15, No.2.
20. F.T. Rothaermel, Strat.Mgmt: Concepts and Cases, McGraw,Hill/Irwin, 2012.
21. Gerard Blokdyk, Kano Model: Journey from Novice to Expert, CreateSpace Independent Publishing Platform, 2017
22. Klaus Schwab (Professor), The Global Competitiveness Report 2019, World Economic Forum
23. Norman Polansky, social work research, Chicago, University of Chicago Press, 1962
24. Porter ME, Competitive Advantage , Creating and Sustaining Superior Performance, New York, The Free Press, 1985.
25. R. C. Laughlin, Environmental Disturbances and Organizational Transitions and Transformations: Some Alternative Models, Organization Studies, 12(2), 1991.
26. Saif Ullah Malik, Customer Satisfaction: Perceived Service Quality and Mediating Role of Perceived Value, International Journal of Marketing Studies, Vol: 4, N0: 1, February 2012, PP: 68,76, P 69, www.ccsenet.org /ijms
27. Tanya Sammut,Bonnici, Industrial Organization, University of Malta, John Wiley & Sons, Ltd. , 2014.
28. https://www.business,to,you.com/vrio,from,firm,resources,to,competitive,advantage/ , Retrieved on 3 Sep. 2020
29. https://www.toptal.com/product,managers/freelance/product,designer,guide,to,competitive,analysis, Retrieved on 25 Aug. 2020
30. Tony Fadell: I Pod Invertor, Ted Conference ,march 2015, https://www.ted.com/talks/tony_fadell_the_first_secret_of_design_is_noticing#t,51300 | ||||
|
Statistics Article View: 1,833 PDF Download: 1,483 |
||||
