References:
- 93-110.
- Al Ries and Jack Trout, (1986), Marketing Warfare, A Plume book. New American library, ISBN: 9780452258617
- American Marketing Association. (2013, July). Retrieved July 1, 2014, from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
- Belch, George E. Belch, Michael A. (2003), “Advertising & Promotion. An integrated marketing communications perspective. 6th Edition”, The McGraw-Hill Companies.
- Bond, J., and Kirshenbaum, R. (1998). Under the radar: Talking to today’s cynical consumer. Wiley.
- Chadwick, S. and Burton, N. (2011), The evolving sophistication of Ambush marketing: a typology of strategies. Thunderbird
- Chadwick, S. and Burton, N. (2011), The evolving sophistication of Ambush marketing: a typology of strategies. Thunderbird International Business Review
- Che Guevara, E. (2006). Guerrilla Warfare. New York: Ocean Books.
- Conrad Levinson, J. (2011). Guerrilla marketing remix: the best of guerrilla marketing, 1-20. USA: Entrepreneur Press.
- Dahlen, M., Granlund, A., & Grenros, M. (2009). The consumer-perceived value of nontraditional media: effect of brand reputation, appropriaties and expenses. Journal of Consumer Marketing.
- Druing, A. and K. Fahrenholz. (2008), How and by whom are the evolved success factors of the Guerilla Marketing Philosophy from the 1980’s used today and do they stand a chance in the business future? http://www.gmarketing.com
- Getz, D. (2012). Event studies: Theory, Research and Policy for Planned Events. 2nd ed. Abingdon, UK: Routledge, pp.290-292
- Gibson, A. and Nielsen, M. (2000). Tourism and hospitality marketing in Ireland. Dublin: Gill & Macmillan.
- Horky, V. (2014, 5 March). Mobile phones in guerrilla marketing. Retrieved January 15, 2014, from: http://www.guerrillaonline.com/cs/Mobile-phones-in-Guerrilla-market
https://www.campaignlive.co.uk/article/digital-report-affiliate-marketing-bluffers-guide-affiliate-marketing/822740 - (Accessed 19.02.2020)
- Hutter, K. & Hoffman, S. (2014), Surprise, surprise: Ambient media as promotion tool for retailers. Journal of Retailing, 90,
- Hutter, K. & Hoffman, S. (2014), Surprise, surprise: Ambient media as promotion tool for retailers. Journal of Retailing, 90, 93-110.
- Hutter, K., & Hoffman, S. (2011). Guerrilla Marketing: The nature of the concept and propositions for further research. Asian Journal of Marketing.
- International Business Review, 53(6), 709-719.
- Kaikati, Andrew M., Kaikati, Jack G. (2004), “Stealth marketing: how to reach consumers surreptitiously”, California Management Review
- Katz, H. (2008). The Media Handbook. 2nd ed. London: Lawrence Erlbaum Associates
- Kobliski, Kathy J. (2005), “The advantages of transit advertising”, March 18, Entrepreneur, www.entrepreneur.com/advertising/howtoguides/article76826.html.
- Kotler, P. (2000). Marketing Management. New Jersey: Prentice Hall.
- Levinson, J.C. (1984), Guerrilla Marketing: Secrets for making big profits from your small business. Boston. Houghton Mifflin
- Margolis, J., & Garrigan, P. (2008), Guerrilla marketing for dummies. Hoboken, NJ: Wiley.
- Myers, G. (1999). Ad worlds: Brands, media, audiences. Arnold.
- Palling, B., (Director). (1983). Vietnam: A Television History [Motion Picture]. USA: American Experience.
- Pavel, Camelia, Cătoiu, Iacob (2009), “Unconventional advertising for unconventional media”, Revista Economică,
- Porter, L. & Golan, G. J. (2006) From subservient chickens to brawny men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6 (2). http://www.jiad.org/vol6/no2/porter/index.htm
- Portlock, Adam, Rose, Susan (2009), “Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006”, International Journal of Sports Marketing & Sponsorship, 10, no. 4 (July): 271-286
- Reyburn, Dave (2010), “Ambient advertising: healthcare media in a new context”, Marketing Health Services
- Roy, Abhijit, Chattopadhyay, Satya P. (2008), “A Typology of Stealth Marketing Strategies”, The 33rd Annual Macromarketing Conference Proceedings
- Ryan-Segger, Tanya (2007), “How ambient media has grown up”, B&T Weekly, March 16
- Sabri, O. (2015), Does viral communication context increase the harmfulness of controversial taboo advertising? Journal of Business Ethics, 141, 235-247.
- Skildum Reid, Kim (2008), “Ambush marketing – book excerpt”, Promo, 21, no 1 (January):
- Smith, N. Craig, Martin, Kelly D. (2008), “Commercializing social interaction: the ethics of stealth marketing”, Journal of Public Policy & Marketing
- Southgate, D., Westoby, N., & Page, G. (2010), Creative determinants of viral video viewing. International Journal of Advertising, 29(3), 349–368.
- Stadd, A. (2013, April 2). Mediabistro. 79% of people 18-44 have their smartpones with them 22h a day. Retrieved July 24, 2014, from http://www.mediabistro.com/alltwitter/smartphones_b39001?goback=.gde_66325_memb er_5800705673440276484#!
- Woods, Adam (2008),“The bluffer's guide to affiliate marketing”, . Retrieved from:
|
View on SCiNiTO
