Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee
Ibrahim Abdel Bassir, B. (2018). Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee. EKB Journal Management System, 2018(6), 1-28. doi: 10.21608/ajssa.2018.138300
Bassma Ibrahim Abdel Bassir. "Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee". EKB Journal Management System, 2018, 6, 2018, 1-28. doi: 10.21608/ajssa.2018.138300
Ibrahim Abdel Bassir, B. (2018). 'Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee', EKB Journal Management System, 2018(6), pp. 1-28. doi: 10.21608/ajssa.2018.138300
Ibrahim Abdel Bassir, B. Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee. EKB Journal Management System, 2018; 2018(6): 1-28. doi: 10.21608/ajssa.2018.138300

Mechanisms of supporting logistic marketing as a guarantee to achieve Marketing quality at Egyptian Olympic committee

Assiut Journal of Sport Science and Arts
Article 1, Volume 2018, Issue 6, December 2018, Page 1-28  XML PDF (191.08 K)
Document Type: Original Article
DOI: 10.21608/ajssa.2018.138300
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Author
Bassma Ibrahim Abdel Bassir
Assistant prof .sport management– faculty of physical education– Minia unive
Abstract
The present study aims at developing mechanisms for supporting logistic marketing to ensure achieving marketing quality for activities and services of Egyptian Olympic committee . the study community is represented in beneficiaries from Olympic committee, general society, employees, technical, management bodies for the national leagues of (112) with a percentage of (63.57%) . The researcher used (2) questionnaires , the first aims at recognizing indicators of applying logistic marketing in Egyptian Olympic committee . The most important results are the deficiency in the ability of Egyptian Olympic committee on practicing different marketing logistic activities, lowering the level of marketing quality inside Olympic committee, logistic marketing in predicting marketing quality inside Egyptian Olympic committee.
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