Job Description of Career Paths in Sports Marketing According to Labor Market Needs | ||||
| Assiut Journal of Sport Science and Arts | ||||
| Article 20, Volume 2017, Issue 3, December 2017, Page 366-393 PDF (714.13 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ajssa.2017.138808 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Ahmed Al Sayed Ali El Hosiny | ||||
| Lecturer at Sports Management Department, Physical Education Faculty, Mansoura University | ||||
| Abstract | ||||
| This research aims to design a proposal model for job description of sports marketing career paths considering labor market needs. Research Questions: 1- What is job description of Sports Ticket Sales Manager? 2- What is job description of Sports Customers' Service Manager? 3- What is job description of Sports websites' marketing Manager? 4- What is job description of Sports Sponsorship Manager? 5- What is job description of Sports Brand Manager? 6- What is job description of Sports Events' Marketing manager? 7- What is job description of Sports Marketing Manager? Research Methodology: The researcher used descriptive approach (survey method). Research community: Research community consists of assistant professors and professors of sports management in Arab Republic of Egypt and professionals in sports marketing at sports institutions. Research sample: The researcher randomly selected research sample, which included (125), divided to (20) for exploratory sample and (105) for basic sample | ||||
|
Statistics Article View: 95 PDF Download: 307 |
||||
