تأثير نظرية خلق الفضول (الفجوة المعرفية) فى الحملات الإعلانية التشويقية على سلوک المتلقى

 

[1]  Liesbet V.D., Iris V., and Mario P., The Curious Case of Curiosity : Unpleasant Advertising and Curiosity, E - European Advances in Consumer Research, Volume10, (2013), P.341.

[1] J. Kover, Copywriters’ Implicit Theories of Communication: An Exploration, Journal of Consumer Research, Volume 21, (1995), P.600.

[1] David A., Rajeev Batra and John G, Advertising Management, Published by prentice hall, 5^th edition , (1995), P.498.

[1] J. Kover, Copywriters’ Implicit Theories of Communication: An Exploration, Journal of Consumer Research, Volume 21, (1995), P.600.

[1] David A., Rajeev Batra and John G, Advertising Management, Published by prentice hall, 5^th edition , (1995), P.498.

[1] Vallalderas G., The Craft of Copywriting, Published by SAGE publications Pvt. Ltd., 1^st edition,(2000), P.138.

[1] George Felton, Advertising Concept and Copy, Published by W.W. Norton & Company, 3^rd edition, (2013), P.195.

[1]  T.B. Kashdan, M.C. Stiksma, D.J. Disabato, P.E. McKnight, John Bekier, Joel Kaji and Rachel Lazarus, The five dimensional curiosity scale, Journal of research in Personality, Volume 73 , (2018), P.1.

[1] T.B. Kashdan, F.R. Goodman, D.J. Disabato, P.E. McKnight, The five dimensional curiosity scale revised (5DCR), Personality and individual differences, Volume 157 , (2020), P.1.

[1]  T.B. Kashdan, F.R. Goodman, D.J. Disabato, P.E. McKnight, Kerry Keslo and Carl Naughton, Curiosity has comprehensive benefits in the workplace, Personality and individual differences, Volume 155 , (2019), P.1.

[1]  https://pdfs.semanticscholar.org/06ff/228b97d3793e06e5a8330f735614d167dc14.pdf

[1]https://3yonnews.com/1099378

[1]  Cotte J. and Ritchie R., Advertisers’ theories of consumers, Ibid, P.29.

[1]   https://pdfs.semanticscholar.org/06ff/228b97d3793e06e5a8330f735614d167dc14.pdf

[1]  Freda Stone, Curiosity in Advertising: Teasing or Pleasing, Master Thesis Psychology, Lieden University, (2015), P.35-34-33.

 

[1] دونالد أولدينج هيب*: زميل فى الجمعية الملکية‘ عالم نفس کندى ذو تأثير بمجال علم النفس العصبى، إشتهر على نطاق واسع بنظرية هيب التى قدمها فى عمله الکلاسيکي "تنظيم السلوک" عام 1949.

Donald Olding Hebb: Zamel fe algameia almalakia, alem nafs kanady zo taether bemagal elm alnafs alasaby, eshtahar ala netaq wasea bnazryet hebb alazy qadmha fe elmoh alklaseqy “tanzem alslook” aam 1949.

[1] Freda Stone, Curiosity in Advertising: Teasing or Pleasing, Ibid, P.8

[1] بيرلين*: أستاذ علم النفس بجامعة تورنتو، مُنظر دافع، وتجريبى فى موضوعات مختلفة بما فى ذلک الجماليات، ومشارک نشط فى الحرکة السلوکية الجديدة فى أمريکا الشمالية من الخمسينيات إلى أوائل السبعينيات.

Berlyne: Ostaz elm alnafs bgameet Toronto, monazer dafeah, wtagreby fe mawdoaat mokhtalefa bma fe zalek algamalyat, wmosharek nashet fe alharaka algadeda fe America alshamalya mn alkhamsenyat ela awael alsabenat.

[1] داى*: أستاذ علم النفس بجامعة يورک، وهو زميل لبيرلين.

Day: Ostaz elm alnafs bgameet York, whwa zameel le berlyne.

[1] Borowske K., Curiosity and motivation to learn, Association of college and research libraries ACRL Conference, Association 12, (2005), P.3.

[1]  Day H, I., Curiosity and the interested explorer, NSPI Journal, (1982), P.20.

[1] جورج لوفينشتاين*: مدرس وإقتصادى أمريکي، وهو أستاذ إقتصاد وعلم نفس فى قسم العلوم الإجتماعية وعلوم القرار فى جامعة کاديبجى ميلون ومدير مرکز أبحاث القرار السلوکى.

George Loewenstein: modares wesktsady americy, whwa ostaz eqtsad wa elm nafs fe qesm aloloom alegtmaeya w oloom alqarar fe gamete kadebgy melon wa moder markaz abhas alqarar alsoloky.

[1] Bernard J.C. and Schulze W., The next new thing: Curiosity and the motivation to purchase novel products, Economics Bulletin, Volume 32, (2005), P.4.

[1]https://3yonnews.com/1099378

[1] Krista M.H., Paul W.F. and Nancy J.S., Shopping under the influence of curiosity, Journal of Business Research, Volume 69, (2016), P.1029.

[1] Han S., Lerner J.S. and Keltner D., Feelings and Consumer decision making: the appraisal tendency framework, Journal of consumer Psychology, Volume 17 No. 3, (2007), P.159.

[1] Litman J., Curiosity and the pleasures of learning: Wanting and liking new information, Cognition and Emotion, Volume 19 No. 6, (2005), P.796.

[1]  https://www.behance.net/gallery/96405685/Brix-Social-Media-Launching-Campaign

[1] Han S., Lerner J.S. and Keltner D., Feelings and Consumer decision making, Ibid, P.160.

[1] Krista M.H., Paul W.F. and Nancy J.S., Shopping under the influence of curiosity, Ibid, P.1029.

[1]  https://www.sciencedirect.com/science/article/abs/pii/S1441352314000850.

[1]  أبو دنيا، سمر هانى السعيد. "الصدمة فى إعلان الخدمات لعامة". مجلة العمارة والفنون والعلوم الإنسانية. العدد الثامن (2017): ص 4

Abo Donia, Samar Hany AlSaeed. “Al Sadma fe ealan al khadamat al ama”. Magalet al Emara w al Fenoun w al Elom al Insania (Journal of Architecture, Arts and Humanistic Science). Al adad al tamen (2017): p.4

[1]  http://fasele3lani.blogspot.com/