A Semiotic Approach to Internet Memes: Trump as a Case Study
(2018). A Semiotic Approach to Internet Memes: Trump as a Case Study. EKB Journal Management System, 18(1), 501-527. doi: 10.21608/shak.2018.145299
. "A Semiotic Approach to Internet Memes: Trump as a Case Study". EKB Journal Management System, 18, 1, 2018, 501-527. doi: 10.21608/shak.2018.145299
(2018). 'A Semiotic Approach to Internet Memes: Trump as a Case Study', EKB Journal Management System, 18(1), pp. 501-527. doi: 10.21608/shak.2018.145299
A Semiotic Approach to Internet Memes: Trump as a Case Study. EKB Journal Management System, 2018; 18(1): 501-527. doi: 10.21608/shak.2018.145299

A Semiotic Approach to Internet Memes: Trump as a Case Study

مجلة الدراسات الإنسانية والأدبية
Article 15, Volume 18, Issue 1, July 2018, Page 501-527  XML
Document Type: المقالة الأصلية
DOI: 10.21608/shak.2018.145299
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Abstract
The present study aims to examine the memes that have globally been publicized through various social media. It draws upon the semiotic theory to analyze randomly selected internet memes concerning the US president Donald Trump's visit to Saudi Arabia. The study tackles the signifier-signified relationship between images, texts and meanings. In this regard, Internet memes not only communicate various meanings but also impart expressive political and cultural messages. Moreover, they display common reactions to the humor and entertainment created by the users on social media networks. By assessing what Internet memes mean and function, the study creates and delivers universally political and cultural messages and emotions. More specifically, the present study examines five randomly selected Internet memes to establish a connection between images, texts and meanings by adopting a semiotic analysis. It concludes that Internet memes affect the political standing, cultural concepts and thoughts of any nation.
تهدف هذه الدراسة إلى دراسة "الميمات" التي تم نشرها على مستوى العالم من خلال وسائل التواصل الاجتماعي المختلفة. وهى تعتمد على النظرية السيميائية لتحليل الميمات المختارة عشوائياً من شبکة الإنترنت فيما يتعلق بزيارة الرئيس الأمريکي دونالد ترامب إلى المملکة العربية السعودية. کما تتناول الدراسة علاقة الدال والمدول بين الصور والنصوص والمعاني. وفي هذا الصدد، لا تنقل "ميمات الإنترنت" معاني مختلفة فحسب ، بل تنقل أيضًا رسائل سياسية وثقافية معبرة. علاوة على ذلک، فإنها تعرض ردود فعل مشترکة على الفکاهة والترفيه التي أنشأها المستخدمون على شبکات التواصل الاجتماعي. و بتقييم ما تعنيه "ميمات الانترنت" ووظائفها، تقوم الدراسة بانشاء وتوصيل معانى ومشاعر سياسية وثقافية تتصف بالعالمية. تتناول هذه الدراسة خمسا من "ميمات الانترنت" تم اختيارها عشوائياً لإقامة صلة بين الصور والنصوص والمعاني من خلال تبني منهج سيميائي. وتخلص الدراسة الى أن "ميمات الإنترنت" تؤثر على الاوضاع السياسية والمفاهيم الثقافية والافکار المتعلقة بأى أمة.
Keywords
captions; images; Internet memes; political message; semiotics; Trump; King Salman
Supplementary Files
References

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