Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites
Mostafa, S., Hammoud, G., Refai, H., Hammad, M. (2021). Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites. EKB Journal Management System, 20(1), 27-36. doi: 10.21608/jaauth.2021.56728.1114
shaimaa Mostafa; Ghada Hammoud; Hosam Refai; Manal Hammad. "Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites". EKB Journal Management System, 20, 1, 2021, 27-36. doi: 10.21608/jaauth.2021.56728.1114
Mostafa, S., Hammoud, G., Refai, H., Hammad, M. (2021). 'Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites', EKB Journal Management System, 20(1), pp. 27-36. doi: 10.21608/jaauth.2021.56728.1114
Mostafa, S., Hammoud, G., Refai, H., Hammad, M. Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites. EKB Journal Management System, 2021; 20(1): 27-36. doi: 10.21608/jaauth.2021.56728.1114

Using Rumours and Dark Stories to Promote Tourism: Applied to Egyptian dark tourism sites

Journal of Association of Arab Universities for Tourism and Hospitality
Article 3, Volume 20, Issue 1, June 2021, Page 27-36  XML PDF (521.65 K)
DOI: 10.21608/jaauth.2021.56728.1114
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Authors
shaimaa Mostafa email 1; Ghada Hammoud2; Hosam Refai1; Manal Hammad1
1Museums and Heritage Management, Helwan University, Faculty of Tourism and Hotel Management, Cairo, Egypt.
2Dean of the Faculty of Tourism and Hotels, Beni Suef University
Abstract
As known, tourism bears an exceptional ability to generate profit and furnish job opportunities, besides finding methods on how to gain benefits of dark tourism to the growth of the Egyptian tourism sector. So the study focuses on how to use a unique set of marketing tools as Rumours and Dark testimonies to entice visitors to go to visits darkish heritage sites which using uncommon scenarios and it's primarily based on the technique of the interpretation that affords to the site visitors as a unique experience it combines the tangible and intangible effects inside the sites. Also, the study draws attention to unfamiliar types of tourism through using technology, exhibitions, drama and storytelling. The study also investigates how the community can cooperate with the stakeholders in promoting dark tourism with stakeholders for implementation. Finally, the research approach is based totally on a descriptive-analytical study, using the method of descriptive analysis resources like empirical and theoretical articles, journals, newspapers, websites, books, blogs and using an online survey.
Keywords
Dark Stories; Marketing; Rumours; Interpretation; Dark Heritage Sites
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