Target marketing strategies as a technique to overcome the tourism crisis in Egypt | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 3, Volume 10, عدد خاص, December 2013, Page 33-39 PDF (854.46 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2013.151302 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| sabrina abdelwahab | ||||
| Tourism Studies Department, Faculty of Tourism and Hotels, Alexandria University | ||||
| Abstract | ||||
| The tourism industry in Egypt is having a terrible crisis that shows in the diminishing numbers of tourists, especially that most countries has risen up the alert degree to warn their citizen from travelling to Egypt This with the unrest political conditions requires that Egypt applies very concentrated and effective marketing strategies that have fast outcomes. The most appropriate strategy would be targeting a specific market according to a set of conditions and a list of criteria. | ||||
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