Economic Analysis for Marketing Efficiency and Competitive Advantage for Egyptian Orange Exports | ||||
| Alexandria Science Exchange Journal | ||||
| Article 25, Volume 37, April-June - Serial Number 2, June 2016, Page 275-286 PDF (3.11 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/asejaiqjsae.2016.154301 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Abd elnabe B. Ebaid; Mounira T.El-Hazek; Nena N. Basyony; Eman A.Rabie | ||||
| Abstract | ||||
| Exports increase in general, agricultural exports in particular is considered one of the methods of achieving prosperity as well as raising the standard of living for community's individuals. Accordingly, the country aims at supporting its competitive capabilities in global markets, especially for its competitive advantage crops. The purpose of this research is to identify marketing costs and efficiency of orange crop marketing. Conclusion shows an increment in both traders and brokers share comparing with producers, which negatively affects the economic situation of producers. Results also show low efficiency in orange crop marketing process, because of the high profit marketing margin that brokers get as a result of their monopolistic practices such as controlling the supply by storing the crop in refrigerators the matter that affects the prices for both producer and customer bearing in mind that orange is storable longer than other fruits. While studying the competitive advantage indicators of orange exports from Egypt, results show a clear competitive advantage in favor of Egypt compared with other countries except for Morocco and South Africa. Also, Egypt enjoys a competitive advantage in price compared with its most important competitors in the field of orange export excluding Spain. Egypt achieves a higher proportional production than its competitors excluding Spain. Market penetration rate weakness for Egyptian orange was recorded compared with some competing countries such as Morocco, Greece, America, South Africa and Spain. Egypt surpassed all the competing countries in the relative importance of its orange exports, Egypt's annual rate of orange exports is higher than all the competing countries. Egypt's market share of orange exports to the Saudi and Oman market represents the first rank comparing with its most important competitors. As for the Russian and Kuwait market it occupies the second place and it occupies the forth place for the Dutch market. While preparing an economic orientation model for Egyptian orange exports the model works to maximize exports return, the model shows that there are several alternatives that introduce a higher return than the current export model. | ||||
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