The Impact of Insta Tourism on Tourism Decision Making of Generation Y | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 6, Volume 20, Issue 2, June 2021, Page 132-151 PDF (647.14 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2021.65542.1142 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Nehal ELTAYEB 
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| Cairo Higher Institute for Tourism and Hotels | ||||
| Abstract | ||||
| Instagram is considered a mega trend on digital platforms that allow participants to interact with each other and virtually communicate and share information among users. In addition to increasing efficiency and competitiveness in the tourism industry. This study aims to identify the impact of Instagram on generation Y's choices of their destination, to investigate Instagram performance as a source of information for tourists, and evaluate travel agencies' usage of Instagram. This study has a quantitative approach which is collecting information using an online questionnaire that targeted 305 Instagram users from generation Y. Travel agencies should use Instagram for inspiration and marketing their tourism programs to travellers. They also should be up to date with all the social media platforms in order to reach their target market more easily. | ||||
| Keywords | ||||
| Insta tourism; destination decision making; tourism information source; and travel agency | ||||
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