A MODEL FOR PREPARING ENVIRONMENTAL BULLETIN IN TELEVISION ACCORDING TO DIMENSIONS OF SUSTAINABLE DEVELOPMENT FOR DEVELOPING ENVIRONMENTAL RESPONSIBILITY FOR SPECTATORS | ||||
| Journal of Environmental Science | ||||
| Article 3, Volume 49, Issue 11, November 2020, Page 79-112 PDF (776 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jes.2020.165875 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Nahla M. El-Madany* 1; Abd El-Masseh Abd El-Masseh2; Howaida S. Moustafa3 | ||||
| 1Egyptian Television | ||||
| 2Institute of Environmental Studies and Research, Ain Shams University | ||||
| 3Faculty of Mass Communication, Ain Shams University. | ||||
| Abstract | ||||
| This study aimed at identifying nature of treating environmental issues that were included in the bulletin and measuring effectiveness extent of environmental bulletins models that were produced on developing environmental responsibilities for a sample of spectators according to dimensions of sustainable development. As a result, the researchers used the descriptive and semi experimental methodology. The researchers prepared a list of environmental issues. Preparing content analysis form, a sample of news bulletins were analyzed, models of environmental bulletins were prepared according to a list of environmental issues that was prepared, responsibility scale was pre post applied on spectators’ sample consisting of (30) subjects. The researchers concluded that there was a shortage in displaying and treating environmental issues introduced by news bulletins, the results indicated the effectiveness of produced environmental bulletins models on developing environmental responsibility for a sample of spectators. The results showed that there are statistically significant differences between pre and post application of the scale as a whole at significance (0.05) in favor of post application with an average of (16.8) of pre scale and (66.67) of post scale. The researchers recommended inclusion of news environmental bulletins models that were produced as a fixed part in news bulletins and producing more environmental bulletins that treat different environmental issues, preparing an integrated training program of communicators for developing environmental perceptions and skills in the method of introducing and dealing with environmental issues, T.V channels pay attention to bulletins that discusses the environmental issues for spectators’ awareness and displaying the environmental issues and their latest developments and their impact on their daily lives by the aim of developing environmental responsibility for spectators, interest in discussing environmental issues by the existence of specialists, issuing periodical reports about negatives and positives of media coverage of environmental issues in T.V channels. | ||||
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