Examining the Impact of Gamification on website features in E-Banking Sector: A Conceptual Paper | ||||
| مجلة الدراسات المالية والتجارية | ||||
| Article 3, Volume 31, Issue 1, April 2021, Page 44-59 PDF (321.83 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/mosj.2021.173352 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| حنان يسري امام | ||||
| قسم ادارة الاعمال-کلية التجارة- جامعة القاهرة | ||||
| Abstract | ||||
| The influence of gamification on website features is very unclear in the case of e-banking. Therefore, this research aims to develop a theoretical framework that focuses on investigating the effect of gamification (as independent variable) on website features (as a dependent variable)that include ease-of-use, webpage characteristics, website information and website design in the context of e-banking in Washington DC, United states of America. | ||||
| Keywords | ||||
| Gamification; Website Features; and E-banking | ||||
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