"The Impact of Communication and Flexibility on Perceived Environmental Uncertainty in B2b Relationships During Covid-19" | ||||
| International Journal of Tourism and Hospitality Management | ||||
| Article 4, Volume 4, Issue 1, June 2021, Page 78-94 PDF (1004.92 K) | ||||
| DOI: 10.21608/ijthm.2021.179369 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Eman Gaber Elaraby | ||||
| Valencia University, Spain | ||||
| Abstract | ||||
| This study aims to examine the effect of relational variables mainly; communication and flexibility on both operational performance as well as perceived environmental uncertainty during the actual crisis of Covid-19, this research also evaluates the level of flexibility and communication provided by the tourism governmental organizations for tourism stakeholders operated in Egypt. Online questionnaires have been sent to various tourism enterprises in the most important tourist destinations in Egypt, the data sample provided by the managers of hotels, travel agencies, cruises, restaurants. We used SPSS.16 to analyze statistically the collected data. The hypotheses have been examined by conducting correlation and regression analysis. The findings showed that only communication has a positive effect on operational performance, on the other hand perceived environmental uncertainty only affected by operational performance. | ||||
| Keywords | ||||
| Flexibility; Communication; Operational Performance; Perceived Environmental Uncertainty; Business- To- Business Relationships | ||||
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