A CONCEPTUAL FRAMEWORK FOR THE SCAFFOLDED MIND AND ITS INFLUENCE ON ENHANCING MULTISENSORYEXPERIENCE IN CORPORATE IDENTITY | ||||
| International Journal of Humanities and Language Research | ||||
| Volume 1, Issue 1, June 2018, Page 1-15 PDF (447.13 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijhlr.2018.180089 | ||||
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| Authors | ||||
| Mirette Gamal Kamil MOAWAD; Nagwa Yahya EL-ADAWY; Dina ABBOUD | ||||
| Department of Advertising, Faculty of Applied Arts, Helwan University, Egypt | ||||
| Abstract | ||||
| The various cognitive processes are rooted through the interaction of the individual towards the information coming to him from the surrounding environment with the cognitive balance and experiences that result in the actual experiential perception of his previous scaffolding processes. This stimulates mental support processes by creating implicit links between concepts and symbols and extrapolating from the meaning of what they narrated. This contributes to enhancing embodied cognition in the design of the corporate identity, and drives the impulses to mental persuasion, and then Multi-sensory experience, stimulating the unconscious response of the recipient. Hence, the research problem is summarized in how to employ mental support to discover the relationship between metaphorical concepts and the meaning to be communicated to enrich design. This study aims to revive the cultural and artistic heritage through conceptual knowledge, and to support it by developing, modifying and consciously borrowing from different cultures with a new perspective. This achieves knowledge exchange, and reflects positively on the upgrading of the Glocal market value of the corporate identity in the global local markets. The research follows the descriptive analytical approach by presenting some modern graphic techniques based on mental support to enhance the sensory experience in design. One of the most important results is to shed light on the effectiveness of the supportive mind in enriching meanings and values and upgrading them to inspire new concepts, and this study concludes the importance of setting standards on scientific grounds by employing sensory features in design elements such as symbols, decorative patterns, textures and others in a tight artistic consistency to benefit from the influence of the mind Supporter in discovering the content of the advertising idea and deepening its mental image in the memory. | ||||
| Keywords | ||||
| Embodied Cognition; The Scaffold Mind; Exaptation; Conceptual Knowledge; Multi-Sensory Experience; Global Markets | ||||
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