MEANS OF MASS COMMUNICATION AND THE POSSIBILITY OF MONITORING THE ELEMENTS OF FOLKLORE UNDER THE AXIS: THE ROLE OF THE MEDIA IN SUSTAINABLE DEVELOPMENT | ||||
| International Journal of Humanities and Language Research | ||||
| Volume 1, Issue 2, December 2018, Page 7-12 PDF (360.35 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijhlr.2018.180095 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Walaa Muhammad MAHMOUD | ||||
| Academy of Arts, Higher Institute of Folk Art, Egypt | ||||
| Abstract | ||||
| The media has a role in documenting heritage and displaying its vocabulary, as it sets the cornerstone for influencing society and shaping its identity among societies as a whole, especially the mass media in all its forms. It plays this role, regardless of the variety and diversity of mass communication media, with its multiplicity of newspapers, magazines, television, cinema and other means, whether from By displaying the still photographic image in newspapers and magazines or the moving image in television and cinema. All these means have a realistic, influential and disciplined role in presenting the documented heritage supported with complete information. The image has a strong role in displaying and sending the informational message, that is, the medium is the most important and most used of the human senses. | ||||
| Keywords | ||||
| Means of Mass Communication; Monitoring; Folklore; Media; Sustainable Development | ||||
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