EVALUATION OF THE AUDIENCE RESEARCH DEPARTMENT AT GREATER CAIRO RADIO WITH ITS ENVIRONMENTAL PROGRAMS
Gomaa, I., Mahmoud, M., Mohamed, B., Hassam, E. (2021). EVALUATION OF THE AUDIENCE RESEARCH DEPARTMENT AT GREATER CAIRO RADIO WITH ITS ENVIRONMENTAL PROGRAMS. EKB Journal Management System, 50(3), 465-497. doi: 10.21608/jes.2021.181972
I. Ali Gomaa; M. Abd el Hadi Mahmoud; B. Abd El-menam Mohamed; El-din E. Taha Hassam. "EVALUATION OF THE AUDIENCE RESEARCH DEPARTMENT AT GREATER CAIRO RADIO WITH ITS ENVIRONMENTAL PROGRAMS". EKB Journal Management System, 50, 3, 2021, 465-497. doi: 10.21608/jes.2021.181972
Gomaa, I., Mahmoud, M., Mohamed, B., Hassam, E. (2021). 'EVALUATION OF THE AUDIENCE RESEARCH DEPARTMENT AT GREATER CAIRO RADIO WITH ITS ENVIRONMENTAL PROGRAMS', EKB Journal Management System, 50(3), pp. 465-497. doi: 10.21608/jes.2021.181972
Gomaa, I., Mahmoud, M., Mohamed, B., Hassam, E. EVALUATION OF THE AUDIENCE RESEARCH DEPARTMENT AT GREATER CAIRO RADIO WITH ITS ENVIRONMENTAL PROGRAMS. EKB Journal Management System, 2021; 50(3): 465-497. doi: 10.21608/jes.2021.181972

EVALUATION OF THE AUDIENCE RESEARCH DEPARTMENT AT GREATER CAIRO RADIO WITH ITS ENVIRONMENTAL PROGRAMS

Journal of Environmental Science
Article 1, Volume 50, Issue 3, March 2021, Page 465-497  XML PDF (814.32 K)
Document Type: Review Article
DOI: 10.21608/jes.2021.181972
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Authors
I. Ali Gomaa1; M. Abd el Hadi Mahmoud2; B. Abd El-menam Mohamed2; El-din E. Taha Hassam3
1Institute Environmental Studies and Research, Ain Shams University
2Faculty of Commerce, Ain Shams University
3Faculty of Arts, Ain Shams University.
Abstract
The study aims to identify “the role and importance of the Listeners Research Department at the National Media Authority in evaluating the performance of environmental programs provided by Greater Cairo Radio of the Egyptian Radio,” as well as studying the extent of benefit from evaluating the performance of environmental programs presented in improving the performance of the providers and preparers of these programs with the aim of contributing to the achievement of  The environmental dimension as one of the most important dimensions of sustainable development;  In addition to verifying the suitability of the administrative tools used in the process of measuring and evaluating the performance of environmental programs according to modern standards, in order to achieve the required of them, and the study was conducted on (50) individuals representing officials and workers in the environmental programs of Greater Cairo Radio, and the Audience Research Department, and the researchers used the inductive approach.  And deductive and descriptive method for completing the study. A questionnaire was designed to measure the opinions of the study sample on the importance of evaluating the Audience Research Department at Greater Cairo Radio regarding its environmental programs.
The researchers reached the following results:
-       There is a statistically significant relationship between environmental programs and raising environmental awareness among the listeners.  Where the general average of the total dimension was (3.52), with a standard deviation (0.813) and a relative weight (70.4%).
-        There is a statistically significant relationship between evaluation of environmental program performance and audience research. 
 
Keywords
Key words: environment; environmental broadcasting programs; listeners research department
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