The effect of children's cartoons in the motion advertisement on product marketing | ||||
| International Journal of Design and Fashion Studies | ||||
| Volume 4, Issue 1, June 2021, Page 265-284 PDF (1.71 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijdfs.2021.187017 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Nada Islam Hafez Abed Rabbo | ||||
| MA - Printed Designs, Specialization (Graphic Design and Communication) - Faculty of Fine Arts - Alexandria University | ||||
| Abstract | ||||
| The effect of children's cartoons in the motion advertisement on product marketing The research deals with animated cartoons for children in motion advertising and explains the concept of marketing and its connection with optimal ways to satisfy the needs and desires in a competitive and profitable manner with the successful marketing management to make appropriate efforts to achieve an exchange of its products with prospective markets. The research also shows the difference between common confusion between marketing and advertising, as they are seen as two sides of the same coin, although there are some points of agreement or similarity between them, but this does not negate the existence of points of difference as well. It explains what marketing is not propaganda, and how propaganda cannot perform the role of marketing, as it exposes research to marketing tools, to achieve marketing goals. The most important contributions to modern marketing and helping companies to see the importance of changing perceptions from product focus to market and customer focus. The research presents models of animated cartoons for children as it is the thing that attracts their attention in anything, whether on clothes, bags, food products, or advertisements on television or on social media, especially if they are known to them. Where the use of the target cartoon characters known to them in advertisements, especially healthy food advertisements, it will be profitable for the production of the company and also beneficial to the child. | ||||
| Keywords | ||||
| children's cartoons; motion advertisement; product marketing | ||||
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