Augmented Reality Technologies | ||||
| International Journal of Artificial Intelligence and Emerging Technology | ||||
| Volume 4, Issue 1, June 2021, Page 17-39 PDF (1.36 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijaiet.2021.187259 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Abdul Rahman Farid Kamal Heikal | ||||
| Postgraduate Researcher, PhD, Faculty of Fine Arts, Alexandria University | ||||
| Abstract | ||||
| Can modern technology be used through the effect of augmented reality in advertising in different fields ? Does augmented reality present a difference from the real reality by adding stimuli that work to attract the recipient ? I found, as a researcher, presented in the advertising process and methods of presentation, which resulted in a desire to facilitate the process of finding distinctive characteristics of what will be advertised in three more ways than their counterparts in real reality . | ||||
| Keywords | ||||
| Augmented; Technologies | ||||
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